How to Add Google Analytics on Blogger (Step-by-Step Guide for 2025)

If you're looking to set up Google Analytics on Blogger, you're making a smart move.

Understanding your audience is the key to growing a successful blog — and Google Analytics gives you the insights you need.

It helps you track who’s visiting your blog, which posts get the most views, where your traffic comes from, and how readers interact with your content.

In this beginner-friendly guide, you’ll learn how to add Google Analytics on Blogger step by step, without touching any code — so you can start making data-driven decisions right away.

✅ Why Use Google Analytics on Blogger?

Adding Google Analytics to Blogger gives you access to powerful insights like:

Which posts get the most traffic

Where your visitors are coming from (Google, Pinterest, social, etc.)

What devices people use to view your blog

What pages people exit from — so you can fix weak spots

If you want to grow your blog, get more readers, and make better decisions, you need this data.

🔧 What You Need Before You Start

To connect Google Analytics to Blogger, you’ll need:

1. A Google account (Gmail)

2. Your Blogger site already live

3. A free account on Google Analytics

🧭 Step-by-Step: How to Add Google Analytics to Blogger

Step 1: Create a Google Analytics Account

1. Go to Google Analytics

2. Click Start Measuring

3. Set an Account Name (example: “MyBlog2025”)

4. Under Property setup:

Property name: e.g. “My Blogger Blog”

Set country and time zone

5. Click Next and finish setup

Step 2: Create a Web Stream

1. Choose Web as your platform

2. Enter your Blogger URL (e.g. https://yourblog.blogspot.com)

3. Name the stream (e.g. “Main Blog Site”)

4. Click Create Stream

You’ll now see a Measurement ID like G-XXXXXXX — copy this.

Step 3: Add the Analytics Code to Blogger

1. Go to Blogger Dashboard

2. Select your blog > Click Theme

3. Under your theme, click the dropdown (▾) > choose Edit HTML

4. In the code, search for </head>

5. Paste this just before the </head> tag:

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'G-XXXXXXX');

</script>

> Replace G-XXXXXXX with your actual Measurement ID.

6. Save the theme.

📊 How to Confirm It’s Working

After installing, go back to your Google Analytics dashboard:

Open Reports > Realtime

Visit your blog from another device or browser

If working, you'll see “1 active user right now”

✅ Done! You’ve successfully connected Google Analytics to your Blogger blog.